Donald Haack Staff

By Donald Haack Staff
May 17, 2017

Back to blog

Remember how mom always told you that the only thing she really wants for her birthday is YOU? Well, that’s still true. . . maybe truer now than ever before with the pace of modern life taking you and your loved ones in different directions at all hours of the day and night. So if giving mom your undivided attention is not an option this year, consider surprising her with a distinctive piece of jewelry that will offer triple dividends for your thoughtfulness. How does one gift provide distinct value in three ways? Keep reading for the answer . . .

 

Surprise and Delight

The first priceless moment occurs when you present the gift to her. She’ll be excited to see what item you picked out for her and very likely put it on (and not take it off!) for the rest of the day. The way she looks in the mirror to admire it on herself will let you know how well you did selecting the item, but she’ll also enjoy the compliments of others she hears when friends and even strangers notice the new and hand-picked-just-for-her jewelry she is wearing.

 

Sentimental Value

The second way that jewelry can pay dividends is when it goes up in value. While most commodities brokers agree that only loose cut diamonds are reliable investments for these purposes - if your mom is an undercover arms dealer who needs to pay for weapons she’s smuggling into the country - then this is a great option! But on a more serious note - your jewelry gift will grow in sentimental value if it is passed down from generation to generation.  Additionally, if you work with an experienced jeweler, you’ll be guided towards choosing a quality stone that will have broad appeal through the ages. Finally, a superior setting will ensure that mom’s gift doesn’t get lost due to a loose bracket or faulty clasp.

 

The Gift That Keeps On Giving

Last but not least, fast forward three years from now and imagine your mom surveying her jewelry box and carefully pulling out the pendant you purchased for her (or the tennis bracelet or earrings.) She will undoubtedly think of you and smile each and every time she puts it on in the future. Julie Haack of Donald Haack Diamonds and Fine Gems calls this the “Principle of Potentiality.” In a nutshell, it means that your gift reminds your mom of your love for her every time she sees it (and stirring this positive feeling in her is like giving your mom a mini-gift that never runs out of steam!)

 

So there you have it: Three distinct ways that honoring your one-and-only mother with a one-of-a-kind present of jewelry (on her birthday - or any holiday) will be worth infinitely more than you pay for it. Need some ideas? Browsing our website (www.donaldhaack.com) is a good start, or better yet: give us a call at 704.365.4400 or come by in person to chat with one of our experienced jewelry consultants. Find us in Morrocroft Village at 3900 Colony Road, Charlotte, NC between the hours of 10a and 6p (Mon-Fri) or 10a-4p on Saturdays. We look forward to helping you select the perfect item to give your mom!